DAVINES:  ESSENTIAL HAIRCARE
A targeted benefit for every type of hair, conceived with respect for people, their values, our furry friends and the environment we all live in --Davines Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company's values more than any other collection.

Produced using only energy from renewable sources, with Zero Impact® packaging and reduced use of plastic, Essential Haircare reaffirms the brand’s commitment to the environment with a new objective: to contribute to the safeguarding of our planet's biodiversity.

The Essential Haircare is an astute combination of the scientific commitment of Davines' laboratories and protection of the Mediterranean's artisan and cultural heritage. The collection includes optimal formulas free from sulphates, parabens and other nasties with selected active organic ingredients grown in Italy that contribute to keeping alive vegetable species at risk of extinction. This range of product families for daily care, each with their own nickname, offers all the essential desire to do what the name promises, a nod to traditional familial Italian customs. Each family contains select, active ingredients that deliver immediate and targeted effects for specific hair needs, and are enriched with natural anti-oxidant, and protective properties.

ESSENTIAL HAIRCARE AND BIODIVERSITY
Davines has decided to collaborate with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; this non-profit foundation protects selected places in order to safeguard the Earth's biodiversity, by building bridges between ecology, gastronomy, ethics and the pleasures of the table. There are more than 400 Slow Food Presidia worldwide, which technically and financially support more than 10,000 small producers so that they can continue to grow plants that are typical of specific places, thus preventing the disappearance of a genetic heritage with an inestimable biological value. The goal is to relaunch the economy of these areas and prevent the extinction of local artisan traditions. Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidia that features the story, the face, and the name of the farmer who grew it with care and passion.

ESSENTIAL HAIRCARE AND ENVIRONMENTAL SUSTAINABILITY
The packaging for Essential Haircare is created with the minimum amount of plastic necessary to adequately protect the formulas inside. The packs are produced using food grade plastics and can be repurposed as containers or plant pots. As part of LifeGate's Zero Impact® project, the carbon dioxide emissions generated by the production of each Essential Haircare container are offset by contributing to the creation and protection of forests in Madagascar. Essential Haircare is produced with energy obtained entirely from renewable sources.

ESSENTIAL HAIRCARE AND ITS FORMULAS
Davines has enhanced the quality of each formula by enriching them with high percentages of rapidly biodegradable ingredients of natural origin, to minimize environmental impact. Essential Haircare shampoos are formulated using gentle surfactants that respect the hair and are sulphate free; their foam is incredibly creamy and dense and dissolves easily in water. All of the products are free of parabens. Each Essential Haircare family has a specific property: nourishment, moisturization, volumizing, shine enhancement, protection, elasticizing, control, daily care. All keep the promise implicit in their name with the common objective of protecting the hair from external attack while guaranteeing an immediate cosmetic effect.

EACH FAMILY IN OUR ESSENTIAL HAIRCARE LINE CONTAINS A SPECIFIC CHARACTERISTIC & FUNCTION
Nourishment   Hydration   Volume   Shine    
Protective    Elasticity   Smoothness   Daily Care
Carbon-neutral/Zero Impact Product   

DEDE
Ideal for fine hair and/or daily use.  Its formula is designed to untangle the hair leaving it soft and light. it does not weigh down the hair. 
Active Slow Food Ingredient:  Celery Red from Orbassano: 


LOVE CURL ENHANCING
For curly or wavy hair giving increased volume. Its formula is designed to condition curly or wavy hair leaving it soft and light, and adding elasticity and volume. It does not weigh down the hair. 
Active Slow Food Ingredient: Almond from Noto 


LOVE SMOOTHING
Great for frizzy or unruly hair for a smooth look. Its formula is designed to gently cleanse frizzy hair and favour styling, making the hair smooth.  
Active Slow Food Ingredient:  Minuta Olive from Sicily 


MINU
Superb for colored hair, protecting the color  & keeping it shiny for a longer period of time.  Active Slow Food Ingredient:  Caper from Salina 


MOMO
Excellent for dry or dehydrated hair. 
Active Slow Food Ingredient:  Cartucciaru Melon from Paceco 


NOUNOU
Nourishing conditioner for damaged or extremely dry hair.  Ideal for bleached hair, with highlights, perm or relaxed.  Its formula is designed to heal and untangle treated hair without weighing down the hair.  
Active Slow Food Ingredient: Fiaschetto Tomato from Guaceto

VOLU

Works wonders for fine or limp hair for increased volume.  
Active Slow Food Ingredient:   Turnip from Caprauna 

MELU
Nourishes long and/or damaged hair. Known to cut down on  blowdrying time.  Active Slow Food Ingredient:  Lentil Seeds from Villalba 

Oi
Particularly suitable for giving hair extraordinary softness, shine and body.  Benefits: accelerates the drying process and protects the structure of the hair from damage caused by the heat of blow dryers and straighteners or by mechanical stress.  Ideal for all kinds of hair.  
Active Ingredients:  Roucou Oil & Apricot Butter